Case Study: TAO Group

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As one of the country’s leading hospitality companies, TAO Group’s presence in Las Vegas spans two restaurants, two nightclubs, a lounge and two dayclubs with TAO Asian Bistro, Nightclub & Beach at The Venetian, LAVO Italian Restaurant & Lounge at The Palazzo and Marquee Nightclub & Dayclub at The Cosmopolitan of Las Vegas.In an always evolving and hypercompetitive market, maintaining a constant presence in the media sphere is crucial. Magnetic’s efforts have translated the company’s successful operations into meaningful press coverage targeted at the city’s 40 million annual visitors.

Magnetic collaborates on strategic public relations planning and implements day-to-day tactics on behalf of TAO Group’s Las Vegas properties. Efforts are wide ranging and encompass story development and proactive media outreach, management of media activities including artist relations, photography, video and interview oversight, FAM trips, media messaging, crisis communications, award entries and more, as well media management of high profile celebrity red carpet events.

In addition to managing media for each of the properties’ celebrity filled grand openings and yearly pool season launches, Magnetic has worked with the TAO Group team on numerous events with Kim Kardashian, New Year’s Eve parties with Kaskade, Christina Aguilera and Nicole Richie, birthday celebrations for Nicole Scherzinger and Nicki Minaj, award show after parties and many more events featuring some of the highest profile names in entertainment and sports. The agency has also played a key role in helping to launch programs by garnering coverage for initiatives such as the World’s Largest Bachelorette Party, LAVO Saturday Champagne Brunch, Turn 21 at TAO and EDC Week.

As a result of Magnetic’s ongoing efforts, TAO Group and its venues are consistently featured in local, regional, national and international media outlets with more than 5000 pieces of coverage each year.


Meatball Paradise – Travel Channel at LAVO Las Vegas

Wall Street Journal – When 1,400 Come for Dinner

Vegas Magazine – LAVO Press

INSIDE EDITION Takes You Inside the Country’s Busiest Restaurant

Vegas Magazine – Nightlife With Nerve

Las Vegas Review Journal – Luring the Party

Maxim – Tao Beach

People – Brandy Proposal at LAVO

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